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FRED - Transitions

For shoe designer Fred de la Bretonniere I created the identity of his new line 'FRED'. The theme of the summer collection ('tansitions') inspired me to design the packaging. The shoe box can be changed in size by use of an elastic band. This way you only need one box to fit childrens shoes as well as boots.


FRED - Transitions
FRED - Transitions
FRED - Transitions
FRED - Transitions